Don’t skip the science! AI-generated bottle designs are rarely feasible for manufacturing.

Published

AI can be a great tool for brainstorming creative bottle concepts, but it doesn’t take into account the technical realities of manufacturing.

We often receive AI-generated designs from clients. Sometimes up to 15 different concepts! While they may look impressive on screen, AI doesn’t know how to balance the critical factors that make a bottle functional, durable, and cost-effective.

The science behind bottle design is crucial:

1️⃣ COST EFFICIENCY: AI cannot find the balance between intricate designs and the client's pricing expectations and budget.

2️⃣ MANUFACTURING COMPATIBILITY: AI does not consider glass molding or ceramic casting techniques and limitations.

3️⃣ STRUCTURAL INTEGRITY: A designer knows how to prevent breakage with the right glass or ceramic thickness and design.

4️⃣ CAP DESIGN: Correctly engineered closure-bottle compatibility is crucial.

5️⃣ PRECISION TOLERANCES: Even a small deviation in the neck dimensions can cause leaks and flaws.

6️⃣ SHOULDER SLOPE: Too steep can cause stress fractures during capping.

7️⃣ WEIGHT DISTRIBUTION: A well-balanced bottle reduces the risk of tipping over.

8️⃣ THE BASE MATTERS: A thicker, well-distributed base helps absorb impact and provides shock resistance during handling and transportation.

9️⃣ ERGONOMICS: An expert designer considers how the bottle will be held, poured, and stored, ensuring comfort and ease of use.

🔟 CUSTOM SOLUTIONS: A veteran designer can interpret the client’s vision more accurately, suggesting custom features that enhance the design, brand identity, and functionality.
 

Not all creative concepts can be brought to life. At Rockwood, our in-house team has been trained to bridge the gap between creative ideas and real-world manufacturing, ensuring that the final product meets quality standards and budget expectations.

If you're serious about creating a new custom bottle for your brand, make sure you call on an experienced professional. An $850 design fee is a small investment that goes a long way. Partner with us to bring your unique bottle vision to life. Our in-house design team will transform your ideas into a 3D reality, ready for prototyping and production by Rockwood. Each custom design is patent-protected, ensuring exclusive ownership by your company.

The 1-stop shop bottle manufacturer for your spirits & liquors.

Rockwood is the largest French-owned ceramic and glass bottle factory and bottler in China. It produces 500+ million classic & exclusive bottles for some of the most prominent premium brands in the spirits and beverages arena annually. This is where premium quality meets cost efficiency and short lead times.